service BlackBerry Messenger (BBM) for the first
time this summer, the company has announced.
More than 51 million BlackBerry users
communicate daily via BBM, one of the earliest
mobile chat tools to give users a free and private
means of staying in touch over the internet.
Andrew Bocking, an Executive Vice President at
BlackBerry said in a blog post: "For BlackBerry,
messaging and collaboration are inseparable
from the mobile experience, and the time is
definitely right for BBM to become a multi-
platform mobile service.
"BBM has always been one of the most engaging
services for BlackBerry customers, enabling them
to easily connect while maintaining a valued level
of personal privacy. We're excited to offer iOS
and Android users the possibility to join the BBM
community."
BBM will compete with other free messaging
services already available to smartphone users
running the iOS and Android operating systems,
including WhatsApp and Viber.
The necessity of a personal PIN to use BBM,
supplied with BlackBerry's phones and shared
only with contacts with whom users wish to
communicate, is one of BlackBerry smartphones'
most attractive aspects.
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