Titled "Move to Greener Pastures", the TV commercial is trending on social media with over fifty thousand hits within two days of its release on Glo's online media portals and on YouTube.
Glo ambassadors, MI, Omawumi, Chee and Waje pose with Globacom's Regional Director, Marketing Communications (middle) at a special screening of the new Glo TV commercial on mobile number portability, "Move to Greener Pastures", held recently at Villa Medici, Victoria Island, Lagos.
Shot on locations mostly in Lagos, Nigeria, the commercial depicts the iconic artistes moving over to the Globacom network and urging their numerous fans to join them to have a delightful experience on the network that is unlimited in innovation and cost-effective value offering.
Globacom's Regional Director, Marketing Communications (West Africa), Mr. Charles Jenarius said the depiction of the new Glo ambassadors' arrival at the grand "Glo Pearly Gates" symbolized the exciting experience reserved for subscribers on the Globacom network through its qualitative services and value offerings.
He said the TV commercial was a professional collaboration by the best music producers in the country with a good measure of support from the Creative Unit of Globacom and an external production house.
Making a presentation at the occasion, Globacom's Head of Copy, Ugo Nwachukwu said the challenge while developing the TV commercial was how to bring the colossal talents of the new Glo ambassadors who are youth icons with multifarious musical endowments into one unbeatably harmonious ensemble.
"This was achieved by principally making an awesome music video that showcases the ambassadors in their full performance glory as they embarked on the journey to greener pastures and to a better life", he said.
Speaking about their experience during the shoot of the commercial, the Glo ambassadors said it was memorable as they had a wonderful experience at the shoot locations.
"It was a really wonderful experience and a fascinating welcome for us into the Glo family. We look forward to working with Glo on future projects as the commercial will further project us into the limelight", new Glo ambassador Omawumi said.
Speaking about the commercial, Glo ambassador, MI also said it was very exciting adding, "What is most impressive is the level of artistry demonstrated by all the artistes in the video. We sang our hearts out and this is bound to resonate with the youths".
For Glo ambassador, Waje, the passion demonstrated during the shoot came out in the final cut of the commercial. "There was a lot of passion on set, even the extras were amazing. The Glo team also made it such a wonderful experience as they took care of our every need", she said.
Globacom is renowned for its wave making, entertaining commercials right from the inimitable Glo "Ball" commercial aired at launch ten years ago and the recent "Unlimited" new strap-line commercial featuring youth icons, P-Square.
The network of choice has also brought the world acclaimed singing reality television show, X-Factor to the African continent for the first time.